Complex knowledge deserves better transmission.

Ms Herard-Furey brings over 25 years of analytical consulting experience to knowledge translation. Her career began in the merchant banking industry at Capital Corp Merchant Banking, then segued into international project finance consulting through Amimar International Inc. As Managing Director of Amimar, she spent over 12 years conducting multilevel risk and feasibility analyses, enhanced due diligences, critical analyses of financial calculations, and strategic advisory across complex, high-stakes transactions spanning 5 continents and diverse industries and markets. That background, combined with an innate ability to understand systems, trained a specific way of thinking: trace every claim to its source, identify what's not being examined, stress-test assumptions before they become decisions, and build frameworks that make complexity navigable without making it disappear. It's the same discipline she now applies to health research, patient education, and organizational communication — and it's why Macaw's work reads differently from standard health content. Macaw builds the bridge between top-down thinking and bottom-up understanding.

Education: MBA MA - International Relations MSc - Online Marketing BA - Political Science Committees and affiliations: CNOC Publications Committee CNOC Learning & Resources Committee CNOC Community Outreach Committee CNOC Education Liaison Committee Canadian CHD Lived Experience Caregivers Council Languages: English and French (native bilingual)

Between the Beats began in early 2026 as a knowledge-translation publication for fellow congenital heart disease families — translating dense medical research into plainspoken, actionable insight for parents navigating complex care. This grew from a personal need: Ms Herard-Furey's first child was born with a critical congenital heart defect, and the gap between what the research said and what families were actually told was wide enough to build a publication in. BTB is now starting to be distributed in certain pediatric cardiology clinics, is read by hundreds of families, clinicians, and researchers in 23 countries, and cited in professional development contexts. Its French-language companion, À Cœur Battant, addresses the near-total absence of equivalent resources for Quebec francophone families. That work revealed a broader structural problem: important knowledge routinely exists in forms that the people who need it most can't access, can't understand, or can't act on. The translation layer between research and real life is frequently missing, underfunded, or treated as an afterthought. Macaw Communications was created to help more organizations close that gap — with the same analytical rigour, the same audience respect, and the same refusal to confuse "simplified" with "simple."