Services for Complex Knowledge, Careful Audiences, and Real-World Use.
Macaw Communications supports health, research, nonprofit, and mission-driven teams that need to translate complex information into clear, credible, audience-ready communication. We work across strategy, synthesis, writing, and tool development.
Entry Offers
Clarity Audit
Best For: Organizations with existing materials that feel too dense, too vague, too technical, or not quite trustworthy enough for the audience.
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Includes:
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Review of current materials
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Audience and message assessment
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Jargon and friction map
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Risk-sensitive language notes
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Recommendations for revision
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Priority action plan
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Starting At: CAD $1,250
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Good Fit For: Web pages, reports, education materials, grant summaries, advocacy briefs, campaign copy, patient resources.
Plain-Language Research Brief
Best For: Teams that need one study, report, or issue translated for non-specialist audiences.
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Includes:
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Plain-language summary
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Key findings
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"What this means" and "What this does not mean"
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Audience-specific implications
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Suggested questions, next steps, or calls to action
Starting At: CAD $2,250
Message & Audience Map
Best For: Organizations that know what they do but can't explain it cleanly across audiences.
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Includes:
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Core message
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Audience segmentation
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Proof points
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Tone guidance
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Do/don't language
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Elevator pitch
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Reusable copy blocks
Starting At: CAD $3,500
Research & Knowledge Mobilization Offers
Grant KM Support
Best For: Research teams preparing grants that require knowledge translation, knowledge mobilization, dissemination, or patient/community engagement plans.
Includes:
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KT strategy support
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Audience and knowledge-user mapping
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Plain-language project summary
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Dissemination plan
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Potential KT outputs and timeline
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Budget and activity language
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Review of clarity and alignment
Starting At: CAD $3,500
End-of-Grant KM Package
Best For: Research teams with findings that need to move beyond academic publication.
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Includes:
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Plain-language research summary
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Public-facing explainer
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Stakeholder briefing
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FAQ
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Newsletter or social copy
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Presentation outline or slide copy
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Dissemination recommendations
Starting At: CAD $6,500
Patient & Community-Facing Offers
Community Education Toolkit
Best For: Patient organizations, health nonprofits, foundations, or care teams that need practical, trustworthy materials for families, patients, caregivers, or community audiences.
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Includes:
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Core explainer
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Printable handout
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FAQ
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Plain-language glossary
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"What to ask your care team" section
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Clinician/reviewer companion note
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Visual concept recommendations
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Optional social/email launch copy
Starting At: CAD $8,500
Knowledge Translation & Mobilization Sprint
Best For: Organizations with a complex topic, a looming deadline, and too many moving pieces.
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Includes:
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Discovery session
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Audience map
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Message framework
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KT strategy memo
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One flagship written asset
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Supporting copy blocks
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Implementation recommendations
Timeline: 2–4 weeks
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Starting At: CAD $10,000
Ongoing Support
Fractional KM / Editorial Strategy Lead
Best For: Teams with ongoing research, education, advocacy, or public-facing communication needs who need embedded expertise without a full-time hire.
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Includes:
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Monthly strategy calls
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Editorial direction
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Research-to-public translation
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Review of materials
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Messaging support
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KT planning
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Campaign or content guidance
Starting At: CAD $4,500/month
Minimum: 3 months
What Macaw Does, and What Macaw Does Not Do
Macaw Communications does not provide medical advice, legal advice, regulatory review, or clinical recommendations.
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For health-related materials, clients are responsible for clinical, scientific, legal, and institutional approval. We translate, structure, clarify, and strengthen the communication; your subject-matter experts approve the substance.
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We also don't do: generic social media management, high-volume content mills, PR crisis spin, ghostwriting fake thought leadership for people with nothing to say, or making weak research sound stronger than it is.
How Projects Work
Every engagement includes a defined scope, a clear timeline, and a specified number of revision rounds. Source document limits, stakeholder call allocations, and clinical review responsibilities are outlined before work begins.
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French-language adaptation (Quebec French, not European) is available as an add-on for any service.
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Rush timelines carry a premium fee.
Not sure where to start?
Start with a Clarity Audit. It's a focused diagnostic that helps us both figure out what the work actually requires, and it often reveals opportunities the original brief didn't anticipate.
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Or just get in touch. Bring the papers, the program, the mission that just needs structuring and a proper KM plan. We'll figure out the right engagement together.